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William Bradley

William Bradley

Posted: May 26, 2009 04:02 PM

The Avoidable Tragedy of California's Prop 8



Whether we like it or not, the proponents of Prop 8 ran a devastatingly effective ad campaign.

The California Supreme Court's decision to uphold Proposition 8, last November's successful initiative against same-sex marriage is all the more tragic in that the initiative never should have passed in the first place.

California has a long history of initiatives, dating back to the Progressive era efforts to smash special interest corporate stranglehold -- principally in the form of the railroads -- over state government. But, while still a useful tool in many respects, initiatives have become another way to railroad issues in the Golden State, and have also played a major role in the hamstringing of fiscal policy state government.

Bringing it back to the example at hand, Californians in 1964 passed an initiative to block landmark "fair housing" legislation to end discrimination by landlords and property owners who refused to rent or sell to African Americans. The initiative, which amended the state constitution to empower discrimination, passed with a whopping 65% of the vote. But it was overturned three years later by the U.S. Supreme Court.


Actor Samuel L. Jackson made the case that what the Yes on 8 forces were up to was just an updating of historic opposition to civil rights.

Similarly, we know that in the not terribly distant past, some state electorates would have voted in favor of far more overt forms of racial segregation, further enshrining so-called "Jim Crow" laws as their legislators had already done.

So let's not kid ourselves about the sort of law we are talking about, nor about the ultimate vectors of history.

The right to same-sex marriage will, in the end, win out. It's the getting there that is messy. And it need not have been as messy as the passage of Prop 8, and its expected upholding by the California Supreme Court, has made it. (Fortunately, the 18,000 same-sex marriages legally carried out under the short-lived law will stand.)

Ironically, it was this very court that granted the right of same-sex marriage just last year.

Overturning an earlier anti-gay marriage initiative, Chief Justice Ron George, a Republican, wrote in his majority opinion: "An individual's capacity to establish a loving and long-term committed relationship with another person and responsibly to care for and raise children does not depend upon an individual's sexual orientation. ... An individual's sexual orientation - like a person's race or gender - does not constitute a legitimate basis to deny or withhold legal rights."

The state Supreme Court's decision fueled a right-wing drive to enshrine opposition to same-sex marriage in California's constitution.

Gay marriage opponents got a huge gift immediately from San Francisco Mayor Gavin Newsom's comments. Newsom had enraged top national Democrats, including Senator Dianne Feinstein and Senator John Kerry, the Democratic presidential nominee, by unilaterally declaring same-sex marriage lawful in San Francisco in the midst of the 2004 presidential race. Though it was a move that was predictably easily overturned, national Republican strategists credited the furor it caused with playing a propulsive role in turning out huge numbers of fundamentalist voters in Ohio, the lynchpin of George W. Bush's 2004 re-election.

Last spring, Newsom delighted the proponents of what became Proposition 8 by delivering a gloating set of remarks.

"By the way, as California goes, so goes the rest of the nation," he said. "It's inevitable. This door's wide open now. It's gonna happen. Whether you like it or not. This is the future. And it's now."

The foolish remarks helped galvanize religious conservatives around the country, and they poured millions into the California campaign. It also formed the cornerstone for the Yes on 8 ad campaign.

A few weeks before the election, with opponents of Prop 8 fighting back against distracting assertions that the right to same-sex marriage means that "homosexuality" will be promoted in the public schools, Newsom presided over the same-sex wedding of a first grade teacher at San Francisco City Hall. 18 of her students were on hand to toss rose petals and blow bubbles on their just married teacher and her new wife.

The Yes on 8 forces had a field day with this, successfully pushing back against new No on 8 ads.


A City Hall wedding presided over by Mayor Gavin Newsom was an unexpected bonanza for Yes on 8 forces, as seen in this TV ad.

When Yes on 8 adman Frank Schubert swept the top awards in early April of the American Association of Political Consultants, he was asked how the Yes on 8 campaign came from 14 points back to win. He replied that they were disciplined in their messaging (which means they worked hard to keep the overt hatred of many campaign supporters out of view), they had huge support from some big churches, and "We had a gift from God: Gavin Newsom."

They also had help from a confused No on 8 campaign.

I was much more focused last year on the presidential race around the country. But I followed what No on 8 was doing and watched the ads and wondered why the campaign, in movement style, was more focused on extolling the virtues of the gay, lesbian, and transgender communities and less focused on running a campaign to defeat a mean-spirited initiative that took away human rights.

The appropriate frame was ready-made.

The state Supreme Court, in an opinion written by a prominent Republican, had determined the right to same-sex marriage to be a fundamental right. The state's attorney general, former Governor Jerry Brown -- in a move that caused Yes on 8 backers to scream bloody murder -- determined the language on the ballot, saying that Prop 8 would take away the right to same-sex marriage.

Anything that takes away an existing right is highly suspect to voters.

Very late in the day, after the "Whether you like it or not" ads caused the opponents' lead in the polls to vanish, new consultants came in to run a good "No" campaign, shooting down as well the distracting argument that the right to same-sex marriage means lifestyle promotion in the schools. Then came the wedding at San Francisco City Hall, blowing up the issue again.

There were other problems.


Late in the day, Barack Obama and Arnold Schwarzenegger authorized this ad against Prop 8.

For his part, Governor Arnold Schwarzenegger, pro-gay rights throughout his career but a two-time vetoer of gay marriage legislation (citing the anti-gay marriage initiative which passed earlier in the decade), came out against Prop 8. But he didn't campaign up and down the state against it, instead focusing his energies on his second initiative to take redistricting out of the hands of the Legislature. His reasoning? He didn't want to turn off Republicans who might vote for his initiative, which did narrowly pass this time.

Then there was Barack Obama, who opposed Prop 8 but also, formally at least, opposed same-sex marriage. Making an all-out effort to carry red states, at which he was notably successful, he didn't want to rock the boat of his own electoral strategy. So, even though Obama carried California by a crushing 61% to 37%, he did little against Prop 8.

Both Obama and Schwarzenegger authorized their appearances in a last-minute TV ad against Prop 8. Which for a time, with other moves, looked as though it might be enough.

But Obama's stated opposition to same-sex marriage showed up heavily in appeals targeted to the African American and Latino communities, which voted heavily for him but had problems with same-sex marriage.

And so Prop 8 passed and gay and lesbian rights groups and Brown intervened against it with the California Supreme Court, with differing arguments.

The rights groups argued on more technical grounds, that Prop 8 was not a constitutional amendment but a more sweeping constitutional revision, which under California law, can only be placed on the ballot with a two-thirds vote by the legislature.

Brown argued that the right to same-sex marriage is derived from inherent individual rights already enshrined in the constitution. Which is essentially the basis upon which the court made its decision last year granting the right of same-sex marriage.

Brushing aside the technical arguments, the court didn't see things that way in its new opinion, and instead chose not challenge the initiative power.

Who knows what comes next?

A few other states have lately legalized same-sex marriage. Polling numbers are generally rising in favor of equality. But it's still a close and messy call. Even in New York, a Quinnipiac poll less than two weeks ago showed a deadlock, with 46% in favor and 46% opposed. More ominously, there was a sharp racial divide. While white voters very narrowly approve of gay marriage, 47% to 45%, African American voters are strongly opposed, 55% to 37%. Predictably, Democrats are strongly in favor and Republicans are strongly opposed. But independents are split, 46-45.

In New York, as in national polls, support for same-sex marriage is up sharply over what it was five years ago.

The right to same-sex marriage is virtually inevitable. The generational divide on the issue makes this clear. Younger voters are much accepting than are older voters, just as they were much more accepting of the idea of a relatively young and seemingly untried black president.

But a great many people are afraid of change, and of a future that does not look like what they have known, even in California, a state that historically has been all about the future.

What Prop 8 tells us is how easy it is to use mistakes to block change, no matter how inevitable that change may ultimately prove to be.


You can check things during the day on my site, New West Notes ... www.newwestnotes.com.

Whether we like it or not, the proponents of Prop 8 ran a devastatingly effect...
Whether we like it or not, the proponents of Prop 8 ran a devastatingly effect...
 
 
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HUFFPOST BLOGGER
William Bradley
I have no microbe bio.
01:44 PM on 05/28/2009
Incidentally, folks, California elections law requires that significant contributions be reported very quickly, in a matter of days.

Prior to the election last November, the Mormon church and its various advocates had claimed to have spent virtually nothing on behalf of Prop 8, despite the fact that church leaders in Salt Lake City, Utah issued a letter in July urging the initiative's passage and went on to urge church members to contribute money to the campaign and electioneer on its behalf.

Three months after the election, the church complied with state law requiring an overall report on campaign spending, which it put at around $200,000 in in-kind contributions. $100K went to salaries of church staff working on the campaign.

This total may well not include a lot of other activity by the church in communicating with its members to contribute money and work on the campaign to pass Prop 8. Prop 8 campaign leaders have credited the Mormon church as key to the initiative's passage.

While the overall report was on time, there was no timely reporting of the belatedly acknowledged spending as it occurred.
HUFFPOST SUPER USER
Winning09
03:27 PM on 05/28/2009
Those Mormon guys sure are persistent in attacking gay marriage and denying that the Mormons did all that much to attack gay marriage.
07:59 PM on 05/27/2009
Since the opposition to gay marriage is practically always based on religious reasons, members of the clergy who are pro-gay marriage should be out there in the forefront making the argument for it. To use a secular rationale to change people's minds is not going to work. There are gay people in the world who are Christians, etc., so have ministers, etc., build their case from that standpoint.
05:31 PM on 05/27/2009
I have to say I was a bit surprised by the honesty in this article. (And before you bite my head off Mr. Bradley- I am not saying I expected it to be dishonest, just that there are some hard truths in there that many still refuse to face)

As a marketing case, the NO on 8 side was outmaneuvered. And your point about how things like the SF marriage made for the worst possible type of theater at the worst possible moment is huge.

It takes a lot to overcome prejudice. And if you look back in the history of ANY group fighting for equality, those that were successful made sure that the message was as determined but non-threatening as possible. Yes, there are always the militants in a movement, and they do serve to carry the movement forward- but the public face, the one that can actually sway the fence sitting voter, can't be militant if you want to see results. The mushy middle recoils at extremism (which only reinforces their fear) and is only truly moved once they can see " 'those' people are not so scary after all". That makes this whole thing a branding issue. When gays are no longer branded as extreme, gay marriage is no longer threatening.
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HUFFPOST BLOGGER
William Bradley
I have no microbe bio.
07:06 PM on 05/27/2009
Thanks. Why wouldn't I be candid?
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HUFFPOST SUPER USER
menmykoko
Feudalism..the original Christian coalition.
12:46 PM on 05/28/2009
Yes, but I once heard a quote that goes something like this---The most intelligent person can never win a debate with a stubborn ignorant person.
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Winning09
03:27 PM on 05/28/2009
I think that quote is wrong.
05:06 PM on 05/27/2009
Good review of the marketing approach by the respective campaign. It did seem that the No on 8 approach was far too tentative and light stepping, and that a much more direct approach was called for, such as calling the proposition discriminatory, an attempt to legalize discrimination, a modern day Jim Crow, with appropriate images (Governor Wallace, for example) and stark reminders of the more shameful moments of discrimination in the country's history, moments that, it could be pointed out, we thankfully have moved past to a large extent today.
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HUFFPOST BLOGGER
William Bradley
I have no microbe bio.
05:03 PM on 05/27/2009
To those vehement opponents of same-sex marriage trying to spin away polygamy through the ages ...

According to official Mormon doctrine: "The practice was commanded by God through living prophets and forbidden by God through living prophets."

The dividing line occurred in 1890.

Prior to that, polygamy was commanded by God.

Kindly cease your endless tail chasing on this matter.
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Winning09
03:28 PM on 05/28/2009
Hah!
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04:57 PM on 05/27/2009
Murderers can marry. Adulterers can marry. Rapists can marry. Child molesters can marry. Torturers can marry. The yes on 8 people lied and said it was about morality. It isn't. The bigots are a majority and decided to shove that bigotry down the throats of an unpopular minority. Simple as that. Own it. We can analyze the whys and wherefors all day. Bottom line, bigotry and lies won.
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HUFFPOST BLOGGER
William Bradley
I have no microbe bio.
12:14 PM on 05/28/2009
That's not a politically productive point of view.
04:40 PM on 05/27/2009
This article is so very true. There was this assumption that it would pass and a compacency. This is my favorite same-sex marriage ad that I have seen. It won an award but I have never seen it shown anywhere. It came out at the time that Canada was legalizing same sex marriage. It is very simple, but makes a huge and very relative impact.


http://www.youtube.com/watch?v=G2nsGtd7y3c
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05:54 PM on 05/27/2009
Whoa, this was a fantastic ad. Simple, yet surely it would make a few people think. Wouldn't it?
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Nelle
bah-weep-grahna-weep-ninny-bon
01:41 PM on 05/27/2009
Mr. Bradley, I was wondering how same-sex marriage could affect plural marriages. Couldn't similar groups push for and receive the right to have plural marriages using the same arguments?
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William Bradley
I have no microbe bio.
03:13 PM on 05/27/2009
This is the first I've ever heard of that.

What other sort of bugbears do you have imagined?
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kobio
03:18 PM on 05/27/2009
Yes they could. As long as the people involved in the plural marriage were all consenting adults.
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William Bradley
I have no microbe bio.
07:06 PM on 05/27/2009
Well, no, you've taken it into a totally different area, haven't you?
12:11 PM on 05/27/2009
Allowing the pro-discrimination people define what's "moral grounds" is mistake no. 1 when discussing gay marriage, or any kind of civil rights, for that matter. There is nothing morally acceptable in discriminating others. THAT should be argument no. one in this discussion.

It's not morally sound to pretend to be thy brother's judge. It's not morally sound to deny other people rights you demand for yourself - rights the rest of us have. That is stealing a public good, and stealing has never been morally acceptable. Nor have dividing people into a class with and a class without a certain right. Saying "my love is holier than your love". Denying other people to love and be loved, denying them civil rights you take for granted (marrying the person you love): There's nothing morally sound in that.

Most members of most religions, should be able to agree with the above. Sure, many would point to the Bible and quote it on what it says about homosexuality. But the Bible is a book of it's time, too. It names wearing fibres from different plants a sin. (Mixing cotton and silk in the same outfit?) Working on the Sabbat as a sin (who doesn't?). It has no problem with slavery (seriously?) The parts of religion worth to bring on are the parts related to humanism. Do against others, and so on. I am pretty sure most thinking people, religious or not, can agree on that.
05:24 PM on 05/27/2009
Good points, and as Alan Dershowitz would suggest, why not take the whole religion/morality thing out of the equation entirely? That is, let religion have marriage which, at its root, is more or less a religiously-derived institution anyway. States would only do civil unions, for everyone, and civil unions would be the only form of legally recognized union. If two people want to have a "marriage" in addition to that, then they can find a church, a synagogue, or some other religious, mystical, or even secular organization that will marry them, but the marriage would only be ceremonial and/or a religious event, which may still be very meaningful for the couple but would have no legal consequences.
05:38 PM on 05/27/2009
I am convinced that if the history of this nation was reversed, where the state only granted civil unions, and religious groups were free to issue any marriages to anyone they wish (with no legal standing behind it), the religious right would FURIOUS if you proposed the system we have now.

"Why should the state meddle in the churches business? What business does the state have in a religious ceremony?" etc.

No way we could get here today (if we didn't start out here) if we tried. Sad we didn't figure that out long ago.
03:22 AM on 05/29/2009
That's another issue entirely. I don't disagree, don't care enough to agree v. eagerly either, but if you're talking along W. Bradley's lines (what went strategically wrong), this would be a strategical mistake, too. You'd only recruit people (those against secularizing marriage, and I would guess they are many) to the wrong side of the vote.... As I said, another, and to me, a whole lot less important question. Let's first agree that everyone should have the same rights. Priority no. one. Then, whoever cares enough to debate it can debate how to administer those rights.
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lwaxanatroi
Happy, joyous, and free--on a good day.
11:54 AM on 05/27/2009
One important thing I thought was missing from the NO on 8 campaign was the children on the other side of the equation. It seems to be almost a given even in posts on this liberal website that gay marriage=childless marriage, when in fact there are many gay families raising children. Not allowing the adults raising them to marry deprives those children of equal rights under law. Yes, I thought the "what if you couldn't marry the person you loved?" ads were effective, but I kept waiting to see ads showing two dads or two moms with bright-eyed happy, kids who turned to the camera and said, "Why can't my parents get married?" This is a human rights issue that affects more people than just the two exchanging vows and rings.
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Winning09
01:05 PM on 05/27/2009
Oh, my. If ads like that had been run, Prop 8 would have passed with a bigger vote.
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HUFFPOST BLOGGER
William Bradley
I have no microbe bio.
01:18 PM on 05/27/2009
That would have backfired.
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HUFFPOST SUPER USER
Ipanemagirl
progressive
11:53 AM on 05/27/2009
Anybody ever wonder why the MORMONS had so much say into this issues???...as if a cult who believes in plural marriages and weird sadistic relationships with children and women should have the right to dictate how gays should live! How dare they!
11:57 AM on 05/27/2009
There are a LOT of very wealthy, very powerful Mormons (the Osmond family and Glenn Beck and former Jeopardy champ Ken Jennings come to mind) and the mormon church requires that their members "tithe" 2% of their income to the church, so they definitely had the money, and when you make a pact with the devil, ie the Catholic Church lord only knows what kind of power you can weild
12:02 PM on 05/27/2009
that should have read 20%
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HUFFPOST BLOGGER
William Bradley
I have no microbe bio.
01:19 PM on 05/27/2009
I found it odd that a church with such a tiny presence in my state intervened so heavily in the election.

Clearly, they felt that the election had been nationalized, as Mayor Newsom put it in his notorious speech, and went all out to stop the spread of same-sex marriage.
02:00 PM on 05/27/2009
You know what I find odd, (Besides agreeing with what you stated.) I find it odd that Mormonism grew to the power-house that it is and that it is so widely and easily accepted here.

Oh, wait. I forgot that it offered old white men unlimited access to numerous young women, and by young - that includes children.
DoTheMath
We're outspent, but they're outnumbered
11:25 AM on 05/27/2009
I, too, "wondered why the [No on 8] campaign, in movement style, was more focused on extolling the virtues of the gay, lesbian, and transgender communities and less focused on running a campaign to defeat a mean-spirited initiative that took away human rights." It seemed like a case of a defendant representing himself in court - too much personal, emotional involvement in the issue to take a strategic, practical approach to winning the case at hand.

The initiative battle should have been about legal rights and responsibilities. The Yes campaign succeeded in making it about sex and religion.
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HUFFPOST BLOGGER
William Bradley
I have no microbe bio.
11:30 AM on 05/27/2009
That's right. If you're very emotionally involved in something, it is difficult to be objective and strategic and calculating.
10:36 AM on 05/27/2009
As someone who used to be proud to be able to say that they were a native Californian, I feel miserable to have to say now that I am so very disappointed in California.
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Ipanemagirl
progressive
11:54 AM on 05/27/2009
I agree, California was supposed to be one of the most progressive liberal states...what a let down!
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HUFFPOST BLOGGER
William Bradley
I have no microbe bio.
03:16 PM on 05/27/2009
Well, putting it in perspective, gay marriage is stalled in the New York Legislature, a state where opinion is sharply divided, just like California.

And in most of America, this wouldn't even be on the table.
HUFFPOST SUPER USER
dav ram58
10:13 AM on 05/27/2009
It was put to a vote and it lost. What happened to the sense of democracy and the "Will of The People?" I don't care one way or the other, but it was a fair, open and transparent election with no fraud whatsoever. Everyone likes the rules as long as they are winning. When they lose they want to change everything in order to accommodate their wishes. It doesn't work that way. Move to another state where gay marriage is legal if it means that much to you.
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aftershock
10:55 AM on 05/27/2009
So shall we put your right to marry up to a vote? How about interracial marriage? If it'd been up to "the will of the people" women wouldn't be voting, black people would still be considered 3/5's a person or still segregated if they were lucky, the mere ACT of homosexuality would still be illegal, on and on I could go. Our country is NOT, I repeat, is NOT a democracy (for all the hoopla over it we are a Republic). Seriously, do they not even attempt to teach civics in school anymore? The California voter referendum process is wholly un-American at it's core.
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11:12 AM on 05/27/2009
What makes it 'un-American'? We are a Republic, and so aren't most decisions left to the individual states of the Republic to decide? Or do you believe that gay marriage is Constitutionally guaranteed, and thus not subject to Califorina voters perogative?
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HUFFPOST SUPER USER
jcwtts1
Elections have consequences
11:32 AM on 05/27/2009
Here is the problem, the guy above makes an argument about process and your response isn't that the initiative was a revision and should never have been allowed on the ballot without legislative oversight, rather you come back with what if we voted on your right to marry. Bad argument. What you need to do is, when people want to talk process, talk process. Say instead that the prop 8 initiative was unconstitutional, state and federal, before the election, that the LGBT community made a mistake not challenging the placement on the ballot in the first place, that an initiative that would substantially remove a right the court acknowledged constitutionally existed was a revision and should have been adjudicated before the election. You have a guy who states his position as I don't care, which means you can sway him to your side with a coherent argument. Make one. Look for those people who are open to your position and fight a smart clear fight. When people want to talk civil rights talk civil rights when they want process give them process.

J
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BumpyKnight
Born OK the first time
11:09 AM on 05/27/2009
Move to another state? There is a word for folks who relocate under circumstances such as these - refugee.
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HUFFPOST SUPER USER
jcwtts1
Elections have consequences
11:37 AM on 05/27/2009
Rather you should get same sex married couples to move to cali and challenge the constitutionality of non recognition with the interstate commerce clause of the constitution. I think it is a winner.
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HUFFPOST SUPER USER
TrekBear
This space is intentionally left blank
10:08 AM on 05/27/2009
I really wonder why the Prop 8 opponents didn't challenge the Consutitutionality of the measure on equal protection grounds. That, it seems to me, is a much stronger starting point. I think it would be best if Equality California and like-minded groups sued in Federal Court. Those groups have the precedents of the overturned Colorado anti-gay amendent and the Texas sodomy case to bolster their position.
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HUFFPOST BLOGGER
William Bradley
I have no microbe bio.
11:33 AM on 05/27/2009
For the very good reason that gay and lesbian legal groups don't want to test this in federal court.

They've actually thought this through, you know.
11:43 AM on 05/27/2009
You're saying we would automatically lose if we chose to challenge DOMA to federal court ie SCOTUS, on the basis of its unconstitutionality?? you're saying That in fact DOMA is not in direct violation of Article 1, Section 1, Full Faith and Credit Clause, which compels each state to recognize the legal binding agreements of other states? Which really goes both ways, since 38 states have already banned gay marriage, it would seem that the logical thing to do would be to ban it completely...Except, wait, Bush tried that already and it was defeated....so doesn't that mean that the state constitutional bans are unconstitutional because they violate A1 S1?

Seems like a fairly solid argument to challenge DOMA in federal court to me. What am I missing?
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HUFFPOST SUPER USER
TrekBear
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03:55 PM on 05/27/2009
That's why I mentioned the SCOTUS precedents that favor the anti-Prop 8 arguments. Those decisions that say a government can't crate a second class of citizens. The specific precedents I mentioned were done in recent memory - less than 15 years ago. SCOTUS is bound by its precedents so the ideological makeup of the Court is less relevant.

As you may recall, even arch-conservative Justice Thomas, weighing in on the Texas sodomy case, said that it (that section (21.06, if I recall) of Texas' penal code) was silly, it should've been resolved at the state level. So, there's little reason to think taking the California case to teh Federal level would be useless.
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HUFFPOST SUPER USER
jcwtts1
Elections have consequences
11:41 AM on 05/27/2009
LGBT members aren't protected under the suspect class laws. While there is a general protection in the 14th amendment, there is no subsequent enumeration for the LGBT in federal law. What that means is that in the 80s the supreme court ruled that certain classes of people faced systemic discrimination and that they needed specific redress of said discrimination, that those classes included (I think it was like 7 or 9 different groups) peoples race, sex, national origin, disability (mental and physical) military service (there was Vietnam discrimination going on) ethnicity... I think someone said there were 13 the last time I wrote about this, but LGBT is specifically left out. I don't know that equal protection has the most teeth.