05/02/2009 05:12 am ET | Updated May 25, 2011

Ebay Launches Selling Manager Applications Beta

EBay is moving ahead with a project to let third-party developers build applications on top of Selling Manager, eBay's tools used by thousands of merchants to manage their businesses on its Web site. The project, announced last June, has been in a closed pilot, but its doors will swing open on Wednesday for all developers who are interested, eBay will announce at the Web 2.0 Expo in San Francisco. EBay will make the third-party applications available to its merchants in the summer, said Kumar Kandaswamy, head of eBay's developer program and platform product, in a phone interview. 2

One of eBay's first partners to release a Selling Manager application - and a good example of the possibilities this platform provides - is UPS. Their WorldShip shipping software will be integrated directly within the eBay Selling Manager so sellers can manage shipments without having to leave eBay to do so. 1

Unlike many other "beta" tests, this one is open by invitation only ; eBay is randomly selecting buyers to enroll. Kurt Apen said the company will likely expand the program to everyone over the next several months. 3

  1. Ebay Launches Selling Manager Applications Beta (ReadWriteWeb)
  2. EBay's Crucial App Dev Project Moves Forward (PC World)
  3. EBay to Test eBay Bucks Shopping Rewards Program (Yahoo Internet)