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Industry Moves: Can Former Yahoo Exec Dave Karnstedt Fix Efficient Frontier?

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Former top Yahoo advertising exec David Karnstedt (pictured here), who has been parked at a Silicon Valley venture firm since he left the company, has been named president and CEO of Efficient Frontier. Interestingly, another former Yahoo (YHOO) exec, Ellen Siminoff, has also been CEO at the Sunnyvale, Calif.-based search engine marketing firm. And here is the full press release: Efficient Frontier Names David Karnstedt as President and CEO Former Redpoint Ventures Executive-in-Residence and Senior Vice President of Yahoo s North American Sales Brings Extensive Experience to the Post. Sunnyvale, Calif. - April 2, 2009 - Efficient Frontier, the worldwide leader in Search Engine Marketing (SEM) technology and services, today announced that David Karnstedt has been named President and Chief Executive Officer of the company. "We feel incredibly fortunate to have someone of David's caliber join Efficient Frontier at this point in the company's life cycle," said Ellen Siminoff David led the Direct Sales team at Overture Services, the company that pioneered the paid search industry and was acquired by Yahoo. 2
  1. Industry Moves: Can Former Yahoo Exec Dave Karnstedt Fix Efficient Frontier? (paidContent)
  2. Ex-Yahoo Ad Exec Karnstedt to Efficient Frontier [BoomTown] (All Things Digital)

Read the whole story at Dygest.net