Want Success on Digg? Think Choc Chip Cookies

05/03/2009 05:12 am ET | Updated May 25, 2011

In a Wednesday presentation at the Web 2.0 Expo in San Francisco, he advised content providers to harness the power of social-networking sites and use "share" buttons (such as Digg's, of course) to optimize Web traffic. Rather than developing its own registration platform, for example, Mr. Buch pointed to tech-news site TechCrunch, which doubled its user registration rates by using Facebook Connect. Similarly, traffic to the Web sites of Newsweek and the Telegraph have increased by using the specialized Digg button that shows how many times that story has been dugg, with higher numbers bringing in even more traffic. 1

Although Digg has 4.1 million registered users, there are in excess of 35 million people looking at and consuming what registered users are doing. In a recent experiment with Conde Nast s Wired, Digg tracked changes on Wired's site to see what, if any effect they would make. Originally Buch explained, the site had a share this button but upon close inspection of traffic logs, discovered the majority of traffic came from Digg, Yahoo. Another option is to go the College Humor site route and "hit your users with a sledgehammer approach," Buch explained. 2

  1. Web 2.0 Expo: Digg Says Sharing Is Caring (WSJ)
  2. Want Success on Digg? Think Choc Chip Cookies (ReadWriteWeb)


Suggest a correction