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Wray Herbert

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Legacy in Mind: Why We Bother to Save the Planet

Posted: 06/19/2012 3:28 pm

It's supposed to hit 97 degrees this week in Washington, D.C., my hometown. My plan is to stay indoors and crank up the AC, for as long as the heat wave lasts. I know that the price tag for my comfort will show up in my next utility bill, but that's a price I'm willing to pay.

I also know that my choice has other, hidden costs -- costs that will be paid by future generations, including my children and their children. Global warming is an undisputed scientific fact now, and there is little doubt that this ominous trend is related to human activity, including the burning of fossil fuels. I completely accept the science of climate warming, yet I don't always do the right thing by my heirs. Why is that?

The simple answer is, because I'm human. But scientists offer more nuanced insight into why it's hard to be beneficent to people of the future, even our own. The fancy name for this insight is "intertemporal discounting," which simply means that we humans are selfish and shortsighted when it comes to using finite resources. We prefer to use our resources -- cash, oil, cool days -- for ourselves, now, in the present. And the further off in the future the beneficiaries are, the less likely we are to sacrifice for them. This is because of a failure of imagination: It's supremely difficult to project ourselves into the future, even harder to take the part of another.

That said, we're not self-centered ogres. Most of us are not profligate energy wasters. We're mindful about the planet's fragility, and make an effort to conserve something for those not yet born. Given how difficult it is to imagine the future, why don't we just use everything up now? What puts the brakes on our selfish consumption?

Some new research begins to answer this riddle. Psychological scientist Kimberly Wade-Benzoni, of Duke University's Fuqua School of Business, and her colleagues have been exploring what they call "legacy motivation" -- the desire to form a positive connection with others in the future, as a way to live on symbolically. They theorize that thoughts of death could motivate us to leave a positive legacy, enough to overcome the inter-generational barriers to future generosity. They decided to test this idea in a couple experiments.

In the first study, a group of volunteers were entered into a lottery to win $1000. All of these volunteers then read a newspaper article, ostensibly for another purpose. Some read about an airplane passenger's death in a freak accident -- priming their thoughts of death and mortality -- while the others read an emotionally neutral human interest story. All were then told that they could will a portion -- any portion -- of their lottery winnings to a charity serving impoverished communities. But some were told that donations would serve the needy now, while others were told that their generosity would benefit the needy at some future date. So some were thinking about death, others not; and some of each group were thinking about immediate giving, others about future beneficence. The scientists wanted to see who gave their money to whom, and how much.

The findings were clear. Those with death on their mind gave much more money to the future-oriented charity than to today's needy. They also gave much more money than did they volunteers who were not focused on mortality. As predicted, thinking about dying appeared to make the volunteers think about their own personal legacy -- how they would live on in others' minds -- and this spurred them to overcome their natural selfishness and their focus on now.

The scientists wanted to double-check these findings in a way more related to energy and the environment. In a imaginary scenario, each volunteer played the role of VP for a large energy company. The company had discovered a new source of efficient, inexpensive energy, and the VP's task was to decide how much of that energy should be used up today -- or allocated to other recipients. The VP could choose from: another organization that would benefit immediately; another group that would benefit in the future; or the VP's own organization, but far off in the future. It was clear to these VPs that all of these other organizations -- the possible beneficiaries -- would make better use of the new energy supply than the VP's own company.

So what to do? Again, only some of the volunteers were primed with death thoughts, then all the volunteers allocated the energy windfall among the four possible recipients, including their own company. They answered one final, important question, indicating how much they agreed or disagreed with this statement: "I felt an affinity with the other subsidiary." The scientists wanted to see the extent to which beneficence was motivated by a sense of human connection.

And it was, a lot. As reported online in the journal Psychological Science, the basic findings were the same as before -- that is, thoughts of mortality reversed volunteers' natural reluctance to share with future generations. But this study also showed why. It demonstrated that this newfound generosity was sparked by a need and a hope to connect with the inheritors of the future, and through them to live on.

The key to effective environmental policies, then, may be to help citizens see their day-to-day decisions as trade-offs between generations -- that, and also to gently remind people that they are not going to live forever. Whether or not we leave a legacy for our children, we will all leave. It's only a matter of time.

 
 
 

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ttsgw
Atheist and secular humanist
03:14 PM on 06/26/2012
The world is not worth saving if it doesn't benefit the corporations (within the next quarter). Because who wants to live in a communistic world.
02:52 PM on 06/25/2012
"Global warming is an undisputed scientific fact." No, it is not. I am seeing this in every article that supports the global man-made warming theory. It's as if by repeating it over and over will convince the rest of us. I actually see the pendulum swinging the other way now. For every theory or graph that tries to tell you globoal warming is real, the is an equal and opposite theory and graph that tells you it's not. This will go on and on until the next big disaster for mankind comes along to grab everyones attention. (WWII, communisum, nuclear war, aids, global warming, ? )
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12:21 PM on 06/25/2012
All life on this planet is carbon based. Life began with plants. Warm wet wether is conducive to plant growth. Plants absorb C02.The planet itself is a closed system but there other are variables, such as the sun, planetary rotation etc that are totally excluded from most "scientific" analysis of the problem. Unfortunately the climate itself is a dynamic event that has been constantly changing since an atmosphere first formed. With the atmosphere intact runaway global warming is physically impossible.

There is only one logical solution. The proposed solutions do nothing to alleviate any problems and everything to excacerbate other problems. Again unfortunately the "science" is highly flawed as control is a central component in the current experiment, control is something you do not have.

The individual does have control if they assert it over themselves, but as far as controlling others it is at best a temporary illusion. When people do believe they do in fact have control, they ultimately fail.

The opposition against the canadaian tar sands is purely a military strategic maneuver, nothing to do with saving anything.
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verflixed
It will come to pass
01:49 AM on 06/23/2012
What most people do not know is that they have no control over their actions. Mother Nature is self-regulating and that could mean that the human species (the most invasive on earth) will be dealt with in an efficient way.
psridgell
secession is the solution
08:02 PM on 06/21/2012
It is unequivocally an absolute scientific fact that global warming is a left wing radical population reduction noax.
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SKSagar
Superconsciousness switched on the bigbang
01:16 PM on 06/21/2012
Global warming is bad ... but not bad enough to cause a collapse of human civilization.... Nuclear wars can.
02:07 PM on 06/21/2012
Runaway global warming could prove to be just as deadly as nuclear war. The only difference is that it's on an installment plan—a death of one species here, the disappearance of a critical ecosystem there... and so on until a critical mass is reached. Then it's game over for life as we know it.

Fortunately for us, there is still time to minimize the damage which is why we need to move away from fossil fuels now.
11:52 AM on 06/24/2012
Hogtown: Nice response, not many people have carried their understanding of the problem so far into the future. Whether we want to reduce our use of fossil fuels or not, they exist in finite quantities and will eventually become so expensive to extract that we will be forced to limit their use as fuels. Of course in the meantime we will have released an amount of carbon dioxide in a few decades which was stored over a period of millions of years. The response of the environment which you have characterized well, may indeed lead to the elimination of factors necessary to the continuation of the human species.

We in the scientific community aren't trying to save the planet, it is in no real danger anyway, we're just trying to assure that our grandchildren will be able to survive on it.
02:54 PM on 06/20/2012
anyone who believes AGW is a "fact" and all caused by man is naive - and most people don't buy it
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Wray Herbert
Wray Herbert is the author of On Second Thought
08:45 AM on 06/21/2012
Most people believe in ghosts and ESP.
05:36 PM on 06/21/2012
this is supposed to be "science" - but its hard to separate it from ghosts at times given the nonsense that has passed for science and been whitewashed over....

any branch of "science" where a researcher can come up with a major piece of long term analysis (used by IPCC) and then when asked for backup data and methods the response is "its proprietary" is NOT science.

feel free to believe this type of crap if you like just don't ask me to pay for any of your nutty ideas like carbon taxes
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maslin
At 6 bn km, it's mostly small stuff.
03:51 PM on 06/21/2012
Proof by assertion followed by an appeal to the majority.

All around crap argument, well done.
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Publicola
Reality has a scientific bias
06:37 PM on 06/19/2012
U.S. National Academy of Sciences
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Human activities are influencing climate. As discussed in the following chapters, scientific evidence that the Earth is warming is now overwhelming. There is also a multitude of evidence that this warming results primarily from human activities, especially burning fossil fuels and other activities that release heat-trapping greenhouse gases (GHGs) into the atmosphere. Projections of future climate change indicate that Earth will continue to warm unless significant and sustained actions are taken to limit emissions of GHGs. 

Increasing temperatures and GHG concentrations are driving a multitude of related and interacting changes in the Earth system, including decreases in the amounts of ice stored in mountain glaciers and polar regions, increases in sea level, changes in ocean chemistry, and changes in the frequency and intensity of heat waves, precipitation events, and droughts. These changes in turn pose significant risks to both human and ecological systems. Although the details of how the future impacts of climate change will unfold are not as well understood as the basic causes and mechanisms of climate change, we can reasonably expect that the consequences of climate change will be more severe if actions are not taken to limit its magnitude and adapt to its impacts.

http://www.nap.edu/openbook.php?record_id=12782
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Wray Herbert
Wray Herbert is the author of On Second Thought
06:44 AM on 06/20/2012
Thank you. It's bad journalism to give equal time to two points of view, when the evidence so overwhelmingly points to one.
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