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Have Democrats Lost the Narrative?

What's Your Reaction:

Time after predictable time, Republicans roll out a new set of bogus talking points. And time after time, Democrats argue the facts -- and lose. That's got to change.

Here's how the script goes:

Republican: I'd like to begin by making an outrageous assertion. It's obviously false, but boy, is it ever intense.

Democrat: Why, that is clearly untrue! And here's a list of reasons why...

Republican: Thanks for playing; this is going to be fun!

Just some of the many, many examples we could cite: Obama's an African-born Muslim! Obamacare means death panels! The administration is full of Marxists! The New Black Panthers are coming! We could go on and on. Because these people are operating on a daily schedule, with hourly updates, 365 days a year. As Dan Pfeiffer, White House Communications Director told Vanity Fair's Todd Purdum recently, "we live in a world where there are so many news cycles that there isn't a news cycle anymore."

And with every crazy new claim, if you're a Democrat, your reaction is probably some version of, "What kind of idiot could believe this crap?" Then you start arguing with it.

And as soon as you do, you lose.

You see, the right wants you to debate stuff they know is untrue. If you win on the merits, and you probably will, they don't care at all.

They only want two things: one, they want you -- and the media -- to repeat their talking points, because as we know, a lie repeated often enough starts to feel true. Two, they want you to debate those points. Because it means you're debating on their terms -- and because the sheer act of debating makes you look weak.

Let's take these one at a time. First, how the right designs talking points that get lots and lots of repetition.

The key is to start with an image that excites intense emotion. You want an image that, once imagined, is very hard to get out of your head -- it's kind of like writing the hook to a pop song. You might choose death panels, Marxists, New Black Panthers, whatever. To make your talking point, simply associate that image with your target. NOTE: If this makes no sense at all, that's actually better -- outrageousness gives your talking point a big extra kick. Start it out on blogs and talk radio. Then put a fig leaf on it by getting it on Fox News. Now the legitimate media have an excuse to run it (and they most certainly will). The final payoff comes when Democrats debate it, thereby repeating it yet more.

Congratulations. You've gone viral.

Is this effective? We report, you decide: A recent NY Times/CBS poll shows that 20 percent of Americans think President Obama was born in another country. A Harris Poll finds that 57 percent of Republicans think he's a Muslim. And 24 percent -- one in four! -- think he is the anti-Christ.

Now point number two: debate, in and of itself, looks weak. Think about high school for a minute: Who debates? That would be the glasses-wearing nerds of the Debate Club. Republicans, making their bold, false assertions, are the football players shoving those debaters into the lockers. Is this right? Wrong? Who cares? One side of this transaction is shoving, and the other is being shoved. Who looks like they're in charge? All too often, Democrats are making excellent points, from inside a locker.

As Pfeiffer states, "cable news... doesn't reward getting things done or working with someone across the aisle. It rewards the single most outrageous thing you possibly can [say]."

What to do? Should Democrats respond in kind? No, and yes. No, we should not start with our own outrageous lies. It would be yet another instance of allowing Republicans to set the terms and, need we say it, it would be wrong. But a big yes to getting better at using emotion.

In his campaign stump speeches, one of the most persuasive "points" Barack Obama made came when he would look off into the future and raise an arm towards it, while speaking in the rhythmic cadences of our greatest orators. He had solid ideas about how we would actually get to that future. But it was the gesture and the rhythm that made your heart rise.

Obama's lack of interest in cable news sensationalism is a big part of why we supported him in the first place. He is not a talking point. But in order to raise the dialogue -- to transcend the chatter -- we need to use emotion to show truth. Throughout human history, we haven't simply stated the results of heroic battles. We've sung them as epics. The Democrats have won some heroic battles on issues that matter to millions: health care, financial reform, the environment and more. We need to sing our epics.

Boots Road Group founder Spencer Critchley is a communications consultant whose clients have included Democratic political candidates, National Public Radio, and the Emmy-winning documentary Blink. He served on press teams for Barack Obama's presidential campaign in Pennsylvania, Michigan and Colorado.

 
 
 
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09:09 PM on 09/27/2010
20% of the American believe that obama was born in another country because they can't believe that a true American would force the president of GM to resign, take away student loans from the private sector banks, force mandatory healthcare down our throats, threaten to kick some a$$ for the BP oil spill which resulted in millions of Americans losing pension dollars thanks to the stock fallout, etc, etc and the list goes on for DAYS!

Uhm, and you are surprised by this???
06:19 PM on 08/25/2010
I'll never understand why any Democrat agrees to appear on Fox News. I don't think I need to expound on this.
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02:40 PM on 08/23/2010
There is no democratic narrative. the unemployment rate is massive. They've had the congress for 4 yrs. The presidency for a year and a half.

There's not much good to say. "We passed health care, but it's not what we want or anyone wants and it won't take effect for several yrs"

"we passed this and that, and sure unemployment is high but hey it would have been higher but we cant really prove it"

"the war in iraq is over. kinda."

"The war in afghanistan is not going well."

of course the GOP has no ideas either. but as the party out of power, they benefit.
01:49 PM on 08/23/2010
Well, I've said all along that the White House's communications team were inept when it comes to pushing stories about their successes.

Also, I find when Democrats get on political shows they appear weak and emotionless as they try to make a rational argument against ridiculous Republican talking points de jour.

Another observation I'd like to make is that over the past 18 months HP, which is a very popular site for Democrats/Progressives, has constantly put up negative stories about the administration, plus stories beginning with "Obama needs to...", "Obama has failed to...", etc. all of which has contributed to negative attitudes and impatience towards this administration for what Dems/Progressives see as a lack of progress regarding their agenda.

All of this negativity and pessimism adds up. Eeven though he's had a few legislative accomplishments, the perception is that Obama hasn't done enough.

The truth is, Obama will likely never satiate the hungry beast!
01:45 PM on 08/23/2010
How do you pin Republicans to a position? They insist on falsely framing Democrats and yet publicly resent true frames from being applied to them. For example, they falsely frame Obama as a socialist, as a Muslim, as being a Kenyan, and now, non-bipartisan.

Time has a blatant piece on it: http://www.time.com/time/politics/article/0,8599,2012449,00.html?xid=rss-politics-huffpo

On past performance the Dems will now change course to defend Obama's "bipartisanship" credentials instead of maintaining course and forcing the Republicans to defend an indefensible position.
12:40 PM on 08/23/2010
I stopped listening to these guys two years ago. Now I just make fun of them.
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Handyman2
I liked Ike.
12:16 PM on 08/23/2010
You're absolutely correct.

I believe that Democrats, as a whole, are empathetic. As children, they believed in treating others as they would hope to be treated and to "play fair". Consequently, growing into adults, they are still bound by those rules and don't buy into the "win at all cost" mentality that drives the GOP. The GOP mindset is that the end always justifies the means and that lying is a small price to pay to win the day.

Ever notice how GOP leaders work their lies into every policy debate. Health care reform is a "Government Takeover of Health Care. The expiration of the Bush Tax cuts is "Imposition of Huge Tax Inreases". The estate tax is a "death tax". Financial Regulatory Reform is "Attacking small businesses". The Republicans are masters at "re-labeling". Democrats are lousy labelers and maybe it's in their nature. They're just not good at lying.
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HUFFPOST SUPER USER
TheIndependenceParty
Cranky yankee and a rehabilitated ex-Republican
12:15 PM on 08/23/2010
When I first began in hospital work 40 years ago, I would leave the locked psychiatric unit after treating a patient behind those doors and doubt my own sanity. I would encounter patients walking the halls talking to themselves, ... some would pick me out to be aggressive, ... others would cower from me like beaten dogs. I was the one who thought I had lost my mind, ... for a sound mind attempts to understand what it sees and hears as having some basis in reality.

And so it goes with the daily assaults on reality waged by Republican Teabaggers in almost every corner of this country.

We only feed into their insanity and their attempts to rile the other inmates, when we engage in a conversation or explanation about the "facts" they present, which are clearly delusional. That other Americans find any rational basis for those bazaar claims is a commentary on the level of stress in America at this time.

Sadly there are no medications which might correct the Right in the "Wrong-headedness".
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HUFFPOST COMMUNITY MODERATOR
Budokan
Professional science fiction/fantasy writer
12:11 PM on 08/23/2010
Sad to say, RepubilKans know how to fight. Democrats know how to cave.
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HUFFPOST SUPER USER
mark331blue
Left leaning independent
10:34 AM on 08/23/2010
A piece like this is long overdue. With bullies and fools even the gods argue in vain. That's why debate is futile, action is not. If the action takes the form of debate, it must never be to debate absurd singularities asserted for the purpose of getting attention; it must be to continually point out the absurdity of listening to the bullys that make those assertions in light of their ongoing, repeated failures of leadership. Dems have to be willing to play rough; run the righties to ground, then drown them in their own hypocrisy.

If the Dems take a drubbing in the Nov. elections, it will be as much because MSM predicts it as because it's deserved. And by MSM I don't mean cable news. The narrative has been controlled by the right for a generation in virtually every facet of the media, and that's simply because they know how to use the media to their own advantage. Reagan's handles knew well the fact that "the press" is just another special interest group to be treated no differently than any other. They are to be stroked when it's called for, punished when it's called for and studied for any way they can be manipulated. The Reaganites are the ones who set the standard for how to control the press.
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Toa Reap
How did we let ourselves get way over here...
10:08 AM on 08/23/2010
Agreed - well said.

fanned!
09:16 AM on 08/23/2010
Two things: Fox sets an automatic narrative to be argued against. Repubs much better at outlining an issue (especially the false ones) that create the need for Dems to "argue" the other side. MSM and cable take the Fox point as the beginning of the debate, asking dems to refute or comment. Hoping that MSM would analyze first, without taking Fox at face value is porbably asking way too much (John King asking if Obama is a Christian to Graham is the most recent case, the WTC thing the most inceniary).

Goading to hear an anchor say they are going to really examine an issue then see 2 minutes of reporting followed by 10 minutes of arguing.

second is that dems have no one who can cut through and speak beacuase they have never learned to support each other, they just shrink. This is Rahm's strategy coming back to bite them: worked so hard to elect dems from the center right (no faith that dem ideals were strong and could not win) and now we lament that they are not dems - they never were!!
04:35 AM on 08/23/2010
This is what they are distracting you from
If Obama Opposes Ryan’s Social Security Plan, Why Did He Appoint Him to the Catfood Commission?
http://fdlaction.firedoglake.com/2010/08/14/if-obama-opposes-ryans-social-security-plan-why-did-he-appoint-him-to-the-catfood-commission/

Obama Tells Debt Commission ‘Everything Has to Be on the Table’
http://www.nytimes.com/2010/04/28/business/economy/28fiscal.html

In addition both Steny Hoyer and James Clyburn are on record supporting raising the SS collection age to 70.

But if you listen to articles like this one you'll hear that's its only Republicans who want to change SS.
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ranchero42
Taunt him with the licence of ink...
02:44 AM on 08/23/2010
Maybe the GOP enjoys getting their asses kicked. I am plenty happy to oblige. And then I remind them how "on their terms" is just a backroom fantasy.

Happy to be of service.
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hollace
12:57 AM on 08/23/2010
They are incomprehensible.
Every time I see a hate filled psychotic standing outside a church, wearing symbolic hats made of flags,
screaming at the top of their lungs about how badly done by they are ..
I know they are the Rebubs... trying to ruin the very qualities that make us Human.
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ranchero42
Taunt him with the licence of ink...
02:59 AM on 08/23/2010
One of their great heroes; "Saint Ronnie" was inaugurated as an undiscovered, unindicted war criminal. Iran-Contra proved that; he admitted as much in 1987 when confronted with the facts. Almost every one of the almost 400(!) pardons he signed before he left office were payoff to his minions acting under direct orders.

And still the Teabaggers scream their hypocrisies at the top of their lungs. What kind of mucked-up childhood includes all sense of shame being beaten out of you. And why is it okay for the "least among us" having to be the ones suffering because of all that.
04:36 AM on 08/23/2010
keep the denial going
when Carter lost it hurt
for a long time
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HST
Conservatism = selfishness
10:58 PM on 08/23/2010
keep the denial going
when Bush won it hurt the whole country
for a long time