You can't entirely blame ABC News for desperately trying to find a way to remain relevant. After all, they're hard-wired into a 6:30 p.m. time slot in a world where our connected devices deliver real-time updates.
We all have opinions, biases, inclinations and a personal history that makes us who we are. But we also have free will, intelligence, and the good ol' common sense God gave us to practice good judgment and when necessary, impartiality.
Marvel braded characters fed into the Disney's marketing machine have produced huge returns for the Mouse House. Since Disney acquired Marvel in 2009, the 10 films that have been released have grossed over $7 billion in box office revenue. Of course, films are only the starting point of Disney's revenue streams.
Faced with various milestones, situations and challenges we can all relate to -- such as fear of failure, insecurities and wanting to belong -- each episode left the viewer with a clearly defined message or "takeaway" which, more often than not, came down to one simple principle: Always try to do the right thing.
From one sentence I realized, it's not for me to understand something I can't naturally relate to, but I must be compassionate. No one owes anyone a detailed breakdown of their personal and private experiences (especially when it can be so hard to put into words). The message is: I don't feel like my true self.
At 6:30 p.m. every evening, when the young start to figure out who they will hook up with that night, or what the Kimye's are up to, I usually retire to my comfy chair to watch the evening news.
So how long does it take to add some Disney magic to Dancing with the Stars ? Would you believe 9 months?
When Eden found that she had in fact been cast as the voice of Star Butterfly, she began bouncing off the walls with glee. Which proved to be a bit of a problem once Eden got in the recording booth.
It is irrelevant how many times Trinidad James repeats the "N" word in "All Gold Everything." This is a societal issue that needs to be faced head-on, not by playing a media game of hide and seek.
It was easy for me to come up with questions to interview the multi-talented and ever so handsome Elvis Nolasco.
When you hear the common refrain about Americans hating Washington, they aren't talking about the city in general. Rather, they are referencing the politicians, lobbyists, campaign staffers, and the black-and-white, us-versus-them partisanship of U.S. politics.
CBS has realized the juggernaut ratings of its opening weekend of March Madness. Imagine the same captured audience if the Academy could somehow string along its Sunday-night glacier movement into biteable chunks for us mavens!
Pope's impeccable problem solving skills, assertiveness and unapologetic demeanor are traits that attribute to her success as a fixer. However, these qualities are typically not viewed positively when displayed by women. Yet, she is revered by those around her.
In light of the current conversation around Asian bloggers in the media, it's important to look at why inclusion of #AAPIVoices (Asian American Pacific Islander) makes good business sense. Not only do Asian Americans lend a unique perspective, but the numbers back up why "the opportunity is real and the time is now" to pursue this untapped demographic.
Network news has been 'localized' and I think we can use Brian Williams to remind us of that. So please, NBC, don't fire Brian Williams.
Good marketing follows certain universal truths. To succeed in an increasingly skeptical and fragmented marketplace, therefore, it behooves marketers to learn and apply these universal truths to marketing their products. One of the most important "truths" is the "power of three."