The Press Polishes the McCain "Brand"
John McCain's all-around maverick-ness is being elevated by the media into an iconic brand status, right alongside Ford and Nike. The media, which admire the corporatization of campaigns, are hugely impressed by the development.
Indeed, the term "brand" conjures up an impenetrable, irrevocable image; an entrenched vision that cannot...






Eric Boehlert | Posted May 14, 2008 | Media