03/28/2008 02:43 am ET Updated May 25, 2011

Insurers Encouraging Kids’ Nutrition Programs To Cut Obesity Costs…

Once a potato chip addict, 14-year-old Kate Brown won't touch the stuff these days. After enrolling in a nutritional program for kids, Brown learned things about her favorite snacks that horrified her — like how much fat is loaded into a bag of chips. Gone are the days when she'd come home from school and park in front of the computer. She's joined a soccer team and gets out as often as she can.

The makeover comes courtesy of KidPower, a free program offered by Capital District Physicians Health Plan, a health insurer covering upstate New York and Vermont. The program is built around a kid-friendly fitness workbook, food charts and workshops covering everything from rock climbing to how to pack a healthy lunch.

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