There are blogs that are popular, with thousands of hits every day; there are plenty more that are not so hot, lucky to get 10 page views a week. Then there is Xu Jinglei's blog, which can pull in visitors at a rate of more than 100 every second.
The Chinese actor-director has been declared the world's most widely read blogger, with more than 100m page views in less than two years.
Xu Jinglei recorded her 100-millionth hit last week, according to the Beijing News, and did so without writing about sex or kiss-and-tell stories - but focusing on her work and day-to-day life. Xu, 33, started posting in October 2005 on sina.com.cn. Last year, as the popularity of her site began to mushroom, she published a book of blogged articles.
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