03/28/2008 02:45 am ET Updated May 25, 2011

TMZ TV Under Scrutiny By Celeb Publicists

The real life antics of Paris Hilton, Britney Spears and Anna Nicole Smith turned Harvey Levin's TMZ into a hot gossip web site, but how that will translate into a daily TV show is what top Hollywood publicists are wondering. The show launches Sept. 10 with a six days a week schedule.

Their opinion matters. To become an institution like "E.T." or "Access Hollywood," TMZ will have to break the curse that has tripped up shows before it like "A Current Affair," "Hard Copy" and "Smoking Gun" that refused to play by the rules of the Hollywood PR machine.

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