03/28/2008 02:45 am ET Updated May 25, 2011

Southwest To End Family-First Boarding Policy

Southwest Airlines Co., the only major U.S. carrier that doesn't assign seats, will stop letting people with small children board first, reducing the time needed to load its planes.

The shift, which occurs Oct. 2, is among several options Southwest tested to reduce boarding time, spokeswoman Beth Harbin said Tuesday in an interview. The Dallas-based airline also may announce other changes at a news conference tomorrow.

Read more on Bloomberg Via Houston Chronicle