Harry Potter and the Deathly Hallows came through for Scholastic in the first quarter ended August 31, helping to drive up revenue 75%, to $586.9 million. Hallows, along with the six previous Potter titles, contributed sales of $240 million in the period, propelling revenue in the children's book publishing and distribution segment to $342.5 million from $112.6 million. The huge influx of sales resulted in an operating profit in the segment of $2.7 million in the quarter, compared to an operating loss of $67.3 million last year. For all of Scholastic, the company had a loss of $2.8 million compared to a $46.9 million loss in last year's first quarter.
The big gain in trade sales helped to offset a 7% drop in book club revenue in the period as well as a 14% decline in book fair sales. Sales in the continuity segment rose 3%, to $46.4 million.