03/28/2008 02:45 am ET Updated May 25, 2011

He's Ba-a-ck! Stelter Launches New TV Blog At The NYT

Color us not-surprised: Brian Stelter has...a blog! About TV! It was only a matter of time, really, but here it is, soft-launching tonight circa 8pm: TV Decoder. The NYT decodes the Decoder like so:

TV Decoder is a guide to television -- what's on, who's watching and why it matters. Brian Stelter covers the day's on-screen and behind-the-scenes developments, with insights into Nielsen ratings and the machinations of the TV industry.