And the actual retail value of changing your morning game show host is ...
About a 10 percent ratings bump.
Drew Carey's debut week hosting CBS' classic game show "The Price Is Right" resulted in slightly better numbers than last year with Bob Barker at the microphone.
"Price" averaged 5.4 million viewers for the week of Oct. 15-21, matching the "Price" average from Oct. 16-22 in 2006. Among adults 18 to 49, Carey garnered a modest bump--up 10 percent to a 1.1. For daytime shows, networks typically target women 25 to 54, which also saw a slight increase for Carey--up 7 percent to a 1.6 rating.