03/28/2008 02:45 am ET Updated May 25, 2011

Ed Burns Film To "Premiere Exclusively On iTunes"

Ed Burns has inked a deal with Apple to bypass a theatrical release for his comedy drama "Purple Violets" and release the pic on iTunes.

Apple said the move marks the first time a pic will "premiere exclusively on iTunes."

"Violets" will bow on iTunes on Nov. 20 for $14.99 and appear exclusively on the service through its first month of release before moving onto other distribution platforms.

Read more on Variety