Prediction: 40% Of Video Online By 2012

Prediction: 40% Of Video Online By 2012

Troubled audio and non-existent Wi-Fi kept us from live-blogging Jack Myers' latest networking breakfast: "Economics of the New Television Marketplace," this morning. But we're back now and posting some of the insight culled from the panel. On tap for the discussion was Google's (GOOG) president of advertising Tim Armstrong, Digitas EVP and global media director Carl Fremont, NBC U chief digital officer George Kliavkoff, and Turner Entertainment president of ad sales and sports, David Levy.

Myers kicked off the talk with a zinger: A prediction that within four years 40% of all video consumption would occur outside of the television set. That's according to a poll of nearly 300 media execs by Myers and video tracking firm Teletrax.

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