03/28/2008 02:46 am ET Updated Nov 17, 2011

Brides Start Sexing It Up

"Brides today absolutely want to look sexy and glamorous," said Mara Urshel, an owner and the president of Kleinfeld, the venerable Manhattan bridal salon. In recent months, the store has seen a spike in demand for plunging necklines and negligee looks, one that has only intensified since the spring bridal collections began arriving in stores. For brides shopping now for gowns to wear at summer or early fall weddings, "there is a lot of freedom of choice, and these girls exercise every bit of it," Ms. Urshel said.

Read the entire New York Times story here.

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