MEDIA
03/28/2008 05:12 am ET Updated May 25, 2011

How Obama Became President Of YouTube

A 38-minute clip of Barack Obama's speech on race has more than 2 million views on YouTube (GOOG) since it went up two days ago. How'd that happen? Well, Obama has an inherent appeal for YouTube nation, and the speech is in the news, so that helps too. But we're guessing it may have gotten a professional push or two as well.

In a self-congratulatory piece in Ad Age, "video view optimizer" Josh Warner explains how his outfit, Feed Co., helped promote an earlier Obama video on YouTube, at the behest of ad agency Deutsch. There's no special sauce here, at least based on what Josh is saying. Just lots of spam:

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