03/29/2008 05:12 am ET Updated May 25, 2011

CBS NCAA Player Sees Traffic Boom

Hey, slackers, get back to work! CBS says 1.75 million unique visitors went to their NCAA March Madness On Demand video player yesterday, up 122% from the first day of the tournament last year. A "large factor" in the traffic jump: not forcing people to register/login to watch the games. Another one: distributing links to the video all over the Web, like Disney's (DIS), Yahoo! Sports (YHOO), etc.

Visitors also clicked the "boss button" -- which hides the fact that you're watching a basketball game at work, replacing the video with a cheeky looking spreadsheet -- 1.2 million times.

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