Senior staff at Esquire may have known as early as last summer that John Edwards' 2008 presidential bid was destined for failure — the August 2007 cover featuring the then-contender was its worst selling of the year, an analysis of magazine sales revealed.
Edwards is not alone in the worst-of-the-year department: GQ's January cover featuring Robert De Niro was its worst selling of 2007. Not surprisingly, the analysis shows that mens mags — in particular, GQ and Esquire — perform best when featuring scantily clad, beautiful women:
Angelina Jolie (July 2007) was the "woman Esquire loved" and Esquire readers love, as proven by her being the Hearst monthly's best-seller. (November 2007 Sexiest Woman Alive Charlize Theron doubtlessly sold very well, too.) And, at GQ, readers "took a close look" at best-seller Jessica Biel (July), who was Esquire's 2005 Sexiest..., and runner-up Jessica Alba (June).
Read the entire analysis here.