09/06/2008 05:12 am ET Updated Dec 06, 2017

Attack Ad Redux: McCain Hits Obama On Celebrity, Taxes

Not dissuaded by Paris Hilton's humorous rebuke of his first attack ad, John McCain returned to the celebrity theme on Wednesday when he released a spot attacking Obama on taxes and spending.

The advertisement, titled "Family," begins with the same Berlin footage as the "Celeb" ad. Only this time it adds a question: "Is the biggest celebrity in the world ready to help your family?"

Unlike the last incarnation, the spot actually mentions McCain by name. But the talk will likely surround the quickly-growing-tired celebrity meme.

No word how much money is behind the spot. But the McCain camp says that it will air in Colorado, Iowa, Michigan, Missouri, Nevada, New Mexico, Ohio, Pennsylvania, Northern Virginia and Wisconsin, which suggests a significant purchase.

UPDATE: The Obama campaign responds:

"Is the biggest proponent of George Bush's tired, failed policies ready to bring about change? Another day brings another dishonest attack from John McCain. While Senator McCain knows that Senator Obama has proposed cutting taxes for 95% of American families, what he's not telling us is that he wants to give $4 billion in tax breaks to the oil companies, continue giving tax breaks to corporations that ship our job overseas, and provide no direct tax relief for more than 100 million middle-class families. It's time to retire these old policies and bring new energy to America," said Obama campaign spokesman Bill Burton.