10/05/2008 05:12 am ET Updated May 25, 2011

CNBC Teams Up With LinkedIn

CNBC and LinkedIn are combining their business audiences through an alliance between the financial news channel and the professional social network, which highlights the growing advertising clout of specialist online communities.

The broadcaster will screen "community generated content", such as surveys of LinkedIn's 27m members, make its footage available on LinkedIn and adopt LinkedIn's networking tools for users to discuss its coverage with their contacts.

Mark Hoffman, chief executive of CNBC, said LinkedIn would allow it to reach a highly targeted audience. Dan Nye, chief executive of LinkedIn, said CNBC would not at first get access to its members' profile data, but may do in the future.

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