Rosie O'Donnell gave NBC a real turkey.
The network's attempt to revive the primetime variety show failed to draw an audience Wednesday night, tying for the evening's lowest-rated program.
A mere 5 million viewers tuned in for the 8 p.m. premiere of "Rosie Live," with the program earning a 1.2 preliminary adults 18-49 rating. The telecast matched ABC's recently canceled "Pushing Daisies" as the night's lowest-rated program on a major broadcast network.
NBC had high hopes for the special and planned to expand the program into a series should viewers re-embrace the decades-old variety format. Other networks, too, were watching closely since several are developing variety shows of their own.
"There's a notion that the climate is right for the genre to make a comeback," emailed one executive at a rival network. "I guess we now know what not to do, thanks to Rosie."