Walt Disney Co. is making a push to crack a market that few media companies have been able to conquer -- boys aged 6-14.
Next month, the company will launch a boy-focused entertainment brand called Disney XD, consisting of a new cable television channel, a comprehensive Web site with games, music, videos and social networking.
For Disney, the move marks a new push designed to replicate some of the success it has scored in recent years with its largely girl-targeted entertainment franchises such as Hannah Montana, High School Musical and the Jonas Brothers.
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