News Corp cousins MySpace and the Wall Street Journal have partnered in a contest to send one MySpace user to the World Economic Forum later this month in Davos, Switzerland.
The partnership, known as MySpace Journal, was announced Friday morning in a full-page ad in the Wall Street Journal, seen below.
"Want to go to Davos?" the ad asks. "Rub elbows with world leaders? We'll make it possible, you report back."
The contest will allow one user to attend the annual conference as a special correspondent. The user will be selected from video submissions, judged by a panel including MySpace CEO and co-founder Chris DeWolfe and Arianna Huffington, explaining why they deserve to go to Davos.
"We're giving one user the opportunity of a lifetime--access to the most prestigious conference in the world and the chance to be the eyes and ears for the millions of people worldwide unable to attend Davos," said DeWolfe.
"Over the past 5 years the World Economic Forum has opened its doors to bloggers and has been active on social media platforms. Therefore we are particularly pleased to welcome a citizen reporter from the MySpace community to report from the Annual Meeting in Davos, said Mark Adams, Head of Communications of the World Economic Forum.
Users can upload their video, and find more information, at www.myspace.com/myspacejournal.
WSJ ad below: