Madison Avenue's Shopping "Gold Coast" Finally Melts

Madison Avenue's Shopping "Gold Coast" Finally Melts

After more than 30 years on Madison Avenue, the retailer E. Braun & Company is packing up its $3,500 hand-embroidered tablecloths and $2,390 bedding sets and will defect in April for cheaper space on Park Avenue.

And it is not alone. New York's most elegant shopping corridor, the Gold Coast of Madison Avenue, from 57th Street to 72nd Street, is pockmarked with vacancies as retailers flee sky-high rents.

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