MEDIA
03/25/2009 05:12 am ET Updated May 25, 2011

Newspaper Owners, Not Newspapers, The Real Endangered Species: AdAge

NEW YORK (AdAge.com) -- For all the apocalyptic news about newspapers, there's a distinction worth making: Newspaper owners are far more endangered than the medium itself.

Even as they take blow after blow from recession and digital media, newspapers themselves still earn decent profits. They do even better outside big cities, which tend to get all the attention.

"Not a lot of papers are operating at a loss," said John Morton, the veteran industry analyst. "There are roughly 1,400 daily newspapers. We only hear about the top markets. That leaves at least 1,300 papers out there."

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