Last week, Republican National Committee chair Michael Steele, in an interview with the "Washington Times," said he was planning an "off the hook" public relations offensive for the RNC.
"We need messengers to really capture that region -- young, Hispanic, black, a cross section ... We want to convey that the modern-day GOP looks like the conservative party that stands on principles. But we want to apply them to urban-surburban hip-hop settings."
Steele also referred to the stimulus package as just "bling bling."
Colbert has latched on to this hip-hopification of the GOP and challenged Mr. Steele to a freestyle rap debate about core conservative values.