04/25/2009 05:12 am ET Updated May 25, 2011

Search Engine Optimization Marketing

Just because you're an old-fashioned, brick-and-mortar business doesn't mean that you can do without a website. How 1995! It's not just that everyone's doing it, it's that everyone's doing it because it works. A website is one of the least expensive marketing methods, and yet it has one of the highest ROIs.

In this week's Ruby Tuesday, Sergio Alvarez of Ai Media Group explains why SEO and SEM are so important to the success of today's businesses.

Read more on Lynda Resnick's Blog