Fox Nation, an opinionated Web site that launches this morning -- and really, what other network would name a country after itself? -- is based on a gut-level appeal:
"It's Time to Say NO to Biased Media and Say YES to Fair Play and Free Speech."
Biased media are in the eye of the beholder, and with a site built around such high-decibel stars as Sean Hannity and Glenn Beck, Fox is hoping to leverage its brand online, especially among conservative true believers. "We felt that giving people a real destination to go and express themselves would give them a feeling of belonging," says Senior Vice President Joel Cheatwood. "People feel they're dictated to a lot by the media."