Identical $104 white 'n' gold string bikinis were especially created for the contest, as well as the $88 bright green string bikinis modeled by the crown-chasers during a pre-pageant photo shoot in Las Vegas.
Simpson's swimwear collection debuted less than two years ago, so ... why did the Miss USA organization opt for these again?
"Why not?" says publicist Lark-Marie Anton. "They're fabulous swimsuits."
Simpson's Jessica Simpson Collection also includes shoes and is available at Macy's.NBC has various footage of a pre-pageant swimsuit shoot with the ladies in the Simpson bikinis: