05/22/2009 05:12 am ET Updated May 25, 2011

"Pig Brother" Austrian "Reality Show" To Promote Bacon Fair

From the not-making-this-up department:

Move over Miss Piggy, show business has found its new pink-snouted celebrities -- meet Piggy, Lilly, Pauli and Fredi, the stars of Austria's latest reality show "Pig Brother".

Starting Monday and for the next six weeks, the four little piglets will be followed by live cameras and their private lives splashed across the Internet, all part of a marketing ploy by a local food fair.

To watch live video of the pigs, check out the Pig Brother site.

Weirdly, this is not the first time that something called "Pig Brother" has existed -- previously, it was a livecam on a family of wild German boars.