10/16/2009 05:12 am ET Updated May 25, 2011

VH1 Trying To Diversify, But "Celebreality" Still Its Bread And Butter

The "celebreality" strategy "has given us an opportunity to define what VH1 stood for and still stands for, as one of our buckets, but it isn't the overall riding definition of what we are anymore," Mr. Calderone said, identifying redemptive shows as another category.

But judging by its schedule and ratings, VH1 and its viewers still seem to be hooked.

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