12/01/2009 05:12 am ET Updated Dec 06, 2017

"Touch A Tit, Save A Tit": Celebs Promote Booby Scare Video

Talented ladies Alyson Hannigan, Emily Deschanel, Kat McPhee, Minka Kelly and Jaime King are kicking off Breast Cancer Awareness Month with a comedic viral campaign titled "Save a Tit" to promote breast cancer prevention and early detection.

Written and produced by Jaime King and Taryn Southern, the first installment in the celeb-fueled six video series is a slumber party scene titled "The Booby Scare." The comedic shorts are aimed at educating young women, many of whom don't stop to check themselves regularly. Panic ensues when Emily Deschanel finds a lump. The edgy and playful campaign is sponsored by Her Energy, maker of pink-lemonade energy drinks, which is donates a potion of all sales to charities such as the Susan G. Komen Breast Cancer Foundation.