MEDIA
03/18/2010 05:12 am ET Updated May 25, 2011

TV Networks Promoting Volunteerism In Shows This Week

One of the continuing story lines on NBC's "Parks and Recreation" has been an effort by Amy Poehler's character to convert an abandoned construction pit into a park. This week, her dream is fulfilled with an assist from a real-life organization called KaBOOM!, which provides volunteers to build the park and a playground.

The plot twist isn't just for comic effect. It's part of an unprecedented campaign to encourage volunteering called "I Participate" coordinated by the Entertainment Industry Foundation, a charity made up of representatives from all facets of show business.

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