03/18/2010 05:12 am ET Updated May 25, 2011

DVR Ratings Bringing TV Networks Money

Against almost every expectation, nearly half of all people watching delayed shows are still slouching on their couches watching messages about movies, cars and beer. According to Nielsen, 46 percent of viewers 18 to 49 years old for all four networks taken together are watching the commercials during playback, up slightly from last year.

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