03/18/2010 05:12 am ET Updated May 25, 2011

Santa Monica Businesses Aim to "Get Rid Of" Gourmet Food Trucks

The marinated Korean beef short ribs, organic salads and Vietnamese grilled pork sandwiches might be mouth-watering to the long lines of patrons they attract, but the recent influx of the mobile food fad into Santa Monica isn't as welcomed by the established restaurant owners with whom they directly compete.

The increased presence of the reinvented food truck, a drastic image change from the "roach coach" favorite of construction workers, has recently been the subject of concern in Downtown where restaurant owners complain about customers lost to a mobile entity that neither has to pay rent nor assessment fees to conduct business in a coveted location.