Four score and ten years ago, a significant event took our nation by storm: National Blouse Week! WWD remembers the precursor to Fashion's Night Out quite fondly, as retailers "from Boston Light to Golden Gate," held six days of special sales centered on women's shirts beginning on November 10, 1919.
The dominant bargains were nearly 50 percent off in most cases. A standard crepe georgette blouse, complete with ornamentation-like beading and lace went for $8.95 at most stores. In Chicago, prices dipped as low as $6.95, and in Boston, some stores sold items for $5.00.
The week resulted in a 76 percent increase in sales from the previous year.