03/18/2010 05:12 am ET Updated May 25, 2011

BCS Hires Ari Fleischer To Shore Up Image

The college football Bowl Championship Series has hired Ari Fleischer, the former press secretary to President George W. Bush, to help improve its image.

The BCS, which combines polls and computer data to select a national championship game, is widely unpopular with college football fans who have grown frustrated by the number of uncompetitive title games and a rankings system that many say unfairly favors teams from the biggest conferences.

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