04/14/2010 05:12 am ET Updated Dec 06, 2017

British Soccer Players Refused To Be In Anti-Homophobia PSA (VIDEO)

By Ian Herbert, The Independent

Professional footballers have refused to appear in a campaign video against homophobia because they fear being ridiculed for taking a stand against one of the sport's most stubborn taboos, The Independent has learnt. Both players and agents declined a request by the Professional Footballers' Association (PFA) to take part in a video which was to use high- profile players as figureheads in the association's drive against anti-gay prejudice.

The advertising agency Ogilvy, which was hired to produce the film, had advised that such involvement by well-known faces would be important if the campaign was to deliver the required impact. But instead, the FA was obliged to produce a generic "viral" anti- homophobic video - which was itself pulled earlier this week.

Keep Reading at the Independent. Watch the PSA below.