Wheaties has unveiled three new box covers, each featuring a high-profile gold medalist from the Vancouver Olympics. Unsurprisingly, Lindsey Vonn and Shaun White are two of the stars. Less well known is Seth Wescott, who won his second snowboardcross gold medal with a huge comeback in the final round.
Unfortunately for Wheaties, the new Olympic boxes may not be able to save the brand from rapidly declining sales. Scroll down to see photos of the boxes.