The essence? "Get rid of the crappy stuff and focus on the good stuff."
"Well, he didn't call to offer me advice, but we had worked together on a Nike Apple collaboration called Nike Plus," Parker explained. "Long story short, he said, 'Hey, congratulations, you're going to do a great job.' I said, 'Well, do you have any advice?' And he said, 'No, no, you're great.'
Parker continued, "And then there was a pause and he said, 'Well, I do have some advice. Nike makes some of the best product in the world. I mean, product you lust after, absolutely beautiful, stunning product. But you also make a lot of crap. Just get rid of the crappy stuff and focus on the good stuff.'"
"And then I expected a little pause and a laugh," said Nike's CEO. "But there was a pause and no laugh at the end. And he was absolutely right. In fact ... one of my major focal points in terms of my priorities as a CEO--and even as a designer when I was growing up with the company--is to edit.