07/17/2010 05:12 am ET Updated May 25, 2011

Time Magazine's Survival Strategy

The bigger of the two survivors (a third, U.S. News & World Report, went monthly in 2009), Time says its situation is much different. Executives there say the magazine is generating profits, thanks to a series of pre-recession moves. Time slashed its rate base by 19 percent in 2007, to 3.25 million (Newsweek followed suit a year later, going to 2.6 million from 3.1 million and then to 1.9 million in 2009).

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