08/04/2010 05:12 am ET Updated May 25, 2011

Creative Artists Weighs Equity Group Alliance To Expand Into Sports

The Creative Artists Agency, the powerhouse for entertainment and sports talent, has been in discussions with private equity firms like Kohlberg Kravis Roberts and TPG about a potential alliance or joint venture to expand its sports business, according to people briefed on the talks.

Several of these private equity firms have also expressed interest in buying a minority stake in Creative Artists as part of the deal, one of these people said.

Such an investment would help move Creative Artists further into the world of producing entertainment and sports.