07/30/2010 11:09 am ET Updated May 25, 2011

Copia To Introduce $99 eReader: How Low Will Prices Go?

A small manufacturer already plans to introduce a $99 device this fall. Copia, a subsidiary of DMC Worldwide, is set to offer a $99, 5-inch color e-reader when its line of devices comes to market later this year.

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