BOOKS
08/23/2010 01:20 pm ET Updated May 25, 2011

Seth Godin, Bestselling Author, Will No Longer Publish Traditional Books

The thing is--now I know who my readers are. Adding layers or faux scarcity doesn't help me or you. As the medium changes, publishers are on the defensive.... I honestly can't think of a single traditional book publisher who has led the development of a successful marketplace/marketing innovation in the last decade.

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