08/26/2010 04:47 pm ET Updated May 25, 2011

The 'Cornucopia' Bag: From The People Who Brought You 'Gluttony Pants'

From the folks that brought you Chef Chris Cosentino's 'Gluttony Pants' (designed specifically for eating), comes the self-proclaimed "World's First Farmer's Market Backback." "The Schlep to and from the market will never be the same," Betabrand proclaims.

Designed to counteract the epidemic of "millions of people visit[ing] farmers markets without a suitable shopping bag," the $120 Cornucopia Bag works in two modes:

1) as a shoulder-slung wide-mouthed bag hungry for food products, with stacked compartments (genius) to separate items and weight,

2) and as a backpack, which also includes a sleeve for a laptop.

Check out Betabrand's photos of the revolutionary food shopping product in all sorts of action in their hometown of San Francisco, along with some brief videos of various Cornucopia bag maneuvers: