10/29/2010 05:12 am ET Updated May 25, 2011

Is The Emmys Red Carpet "Below B-List"?

Welcome to the behind-the-scenes business of Emmys fashion. And it is definitely a business, a lucrative one, not just fodder for insipid E! hosts and Joan Rivers to praise or pan as TV's finest parade down the Nokia Red Carpet from 3 PM to 5 PM today. All the fashion designers, stylists, retailers, jewelers, publicists, on-camera talking heads, and bloggers know that these TV awards involve big stakes and big bucks. Style over content? In this venue, style is the content. Unfortunately, the Emmys don't rate with the major design houses the way that the Globes and Oscars do. Over and over, stylists tell me off the record that the Emmys are "maybe slightly below B-list" in the Red Carpet sweepstakes.