Fashion's Night Out has demanded a lot of the media's attention, so much that CBS News producer Susan Zirinsky has quite an interesting analogy for her coverage: "It's been like going to war, because of the details to attention and because of the multiplatform," Zirinsky told the New York Daily News.
Zirinsky will be spearheading the coverage for Tuesday night's Fashion's Night Out: The Show, the largest public fashion show in New York City history. CBS.com will be live-streaming the huge runway show, which will feature big names like Alessandra Ambrosio, Gisele Bundchen, Naomi Campbell, Lily Donaldson, Karolina Kurkova, Adriana Lima, Angela Lindvall, Sasha Pivovarova and Coco Rocha and 150 Anna Wintour-approved outfits.
Then there's all of the different shopping nights from Manhattan to Japan to Australia. CBS plans to air a prime-time special recapping the NYC side of things on September 14. Zirinsky said, "We kind of go past the glamour. Glamour is great and may attract an audience," but her main goal is to "really look at the real-life things that are at stake for all of the people working in the industry."